Lead paragraph. Open with the direct answer or the core idea in plain language. Search engines and readers both reward getting to the point. Mention the primary topic once, naturally, then keep writing like a human.
A section heading (use h2 for main sections)
Regular paragraph text. Keep paragraphs short, two to four sentences. Link to a relevant internal page with descriptive anchor text, for example our managed IT services, rather than "click here".
A subsection heading (h3 sits under an h2)
Use subsections to break a long section into scannable pieces. Bold the occasional key term, but do not over-format.
- First takeaway stated as a complete thought.
- Second takeaway a reader could repeat to a colleague.
- Third takeaway that ties back to the page topic.
A step-by-step section
Use an ordered list when sequence matters.
- Step one. Describe the action and why it matters.
- Step two. Keep each step to a sentence or two.
- Step three. End steps with the outcome the reader gets.
A list section
Use an unordered list when order does not matter.
- Point one.
- Point two.
- Point three.
Quote or expert perspective
Use a blockquote for a customer quote or an expert point. It renders with the site's branded left bar automatically.
A comparison table
Tables are auto-styled. Use them for side-by-side comparisons.
| Option | Best for | Watch out for |
|---|---|---|
| Option A | When this is true | This tradeoff |
| Option B | When that is true | That tradeoff |
An image with a caption
Frequently asked questions
First question phrased the way a person would search it?
A direct, complete answer in two to four sentences.
Second question?
Another direct answer. Keep answers self-contained.
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